A lot of the same coffee brands tend to use the same design and colors. Sometimes, it's nice to change it up once in a while. For this project, the goal was to choose a coffee brand and come up with a new flavor/name. I decided to make a new flavor called 'HYPED CAFFEINE' to give it an energetic feeling by merging messy illustrations, colors, and shapes together. By combining those elements, it's clear this package design gives off that feeling.


